Chapter 01 — Palm & Salt

Inspired by
the Mediterranean

Brand Strategy / Visual Identity / Illustration / Packaging Design / Art Direction

Ivory Palm & Salt serif wordmark on textured olive green with the tagline “Inspired by the Mediterranean”
Green Palm & Salt wordmark on ivory woven fabric above a textured green panel with an ivory palm illustrationPalm & Salt PS monogram pressed into ivory paper, surrounded by embossed lemons, leaves and blossoms
Ivory and olive Palm & Salt summer menu cards with a PS monogram on coastal rocks beside lemons and a woven basket
Ivory, yellow and olive Palm & Salt pastry boxes with PS monograms and botanical drawings on sunlit stone stepsIvory Palm & Salt paper cup with a white lid, green wordmark and small line drawings nestled among palm leaves
Black tablet on a cream patterned sofa, showing the Palm & Salt wordmark and a close-up of plumsThree black phones on ivory, showing Palm & Salt pages in cream and olive with coffee and lemon imagery
Ivory Palm & Salt serif wordmark on textured olive green with the tagline “Inspired by the Mediterranean”
Green Palm & Salt wordmark on ivory woven fabric above a textured green panel with an ivory palm illustration
Palm & Salt PS monogram pressed into ivory paper, surrounded by embossed lemons, leaves and blossoms
Ivory and olive Palm & Salt summer menu cards with a PS monogram on coastal rocks beside lemons and a woven basket
Ivory, yellow and olive Palm & Salt pastry boxes with PS monograms and botanical drawings on sunlit stone steps
Ivory Palm & Salt paper cup with a white lid, green wordmark and small line drawings nestled among palm leaves
Black tablet on a cream patterned sofa, showing the Palm & Salt wordmark and a close-up of plums
Three black phones on ivory, showing Palm & Salt pages in cream and olive with coffee and lemon imagery
Chapter 02 — Clean Grid

Electric Mobility
Infrastructure

Brand Strategy / Visual Identity / Digital Experience / Environmental Design

Clean Grid identity board with CG logos, typography, black and yellow swatches, truck, charger and building signageHands holding a black phone with Clean Grid’s white and yellow charging interface, route map and 75% charge status
Clean Grid’s white and yellow website on a black tablet with keyboard, resting on metal conveyor rollers
Three framed Clean Grid posters on a dark panelled wall, with yellow accents, electric car charging imagery and EarthClean Grid collage of yellow, black and white Instagram, EV charging and app designs on a grey background
Chapter 03 — NÙE

A brand system across space, product and interface.

Brand Strategy / Visual Identity / Product Design / Digital Experience / Spatial Design

NÙE wordmark on glass studio doors in a taupe facade, with reformer Pilates signage, pale steps and shrubs
Textured ivory hangtag with embossed NÙE wordmark and 'Created for the movement' over mauve activewearPerson stretching on a dusty pink NÙE mat with grip socks, a beige ball, bottle and Pilates ring on grey flooring
Black phone on ivory upholstery showing a pale blue NÙE notification celebrating 10 completed classesTextured pale blue NÙE hangtag with embossed symbol and 'Created for the practice' against skin and ivory clothingOverhead view of a woman in pale blue stretching on a charcoal NÙE mat on a white floor
Ivory paper NÙE envelopes arranged in a grid with embossed symbols on triangular flaps and fine grey textTextured ivory NÙE envelope with a milestone certificate and blue-grey card over a cropped torso in pale activewear
Eight matte NÙE bottles in pale blue, cream and blush, lined up on a light grey surface with raised wordmarks
Raised feet in cream NÙE grip socks with blue dots and 'Stay grounded' soles hold a peach exercise ballPale blue NÙE exercise ball and woven resistance band with tonal wordmarks on a reflective metal chairCropped legs on tiptoe in cream ribbed NÙE grip socks with blue and pink stripes and matching emblems
Hand holding a black phone displaying a pale blue NÙE membership card against a vivid blue backgroundTwo offset phones show NÙE booking and confirmation screens in cream and charcoal on a pale surface
Chapter 04 — Identity Collection

Visual Languages

Brand identities, logos and visual systems across industries and visual styles.

Le Doph wordmarkLe Doph brand pattern
After Nine metallic monogramAfter Nine wordmark
PLY logoPLY graphic system
Chapter 05 — Aedari

If clothes could breathe,
Aedari would be that sound.

Brand Strategy / Visual Identity / Art Direction /
Packaging Design / Digital Experience

Black Aedari wordmark and Ila Aedari text over an embossed interwoven emblem on textured ivory paperWhite fabric garment bag with black Aedari wordmark and emblem hanging from a brass knob on an ornate ivory door
Hands hold a red envelope with an embossed interwoven emblem and a white thank-you card against a deep red suitClose-up of an oversized ivory and black Aedari tag hanging from a black cord over a model’s red knit top
Black laptop on a beige fabric sofa displaying Aedari’s Made to Move website with a model in red
Ivory Aedari card on a silver tray, its lid lifted by a person in white satin on a patterned teal carpet

Every element was designed
to carry the same visual language. Typography, print finishes, colour and imagery work together to create a recognisable identity across every customer touchpoint. Rather than treating each application as a separate deliverable, every piece was developed as part of a single system that remains consistent regardless of format or scale. From printed collateral to digital interfaces, the same principles of proportion, hierarchy and visual balance guide every decision, creating an identity that feels coherent wherever it appears. Tactile details and restrained material choices extend that language into the physical experience, allowing each encounter with the brand to feel considered and connected.

Every application contributes to the same visual language.

Aedari mobile website mockup with a central phone and two ivory Chapter Light panels against beigeOpen Aedari magazine on an ivory upholstered chair, showing a model in black holding a red top
Chapter 06 — Campaign Direction

Fragrance Launch

Creative Direction / Campaign Development / Product Styling

Built around brand name L’Objet de Désir and the fragrance Encore, the visual direction explores material excess and the desire for more through food, jewelry and objects. Candid photography moves the imagery into surreal territory, positioning the fragrance as a natural presence within a world of indulgence.

Encore perfume in a ribbed glass bottle with a round wooden cap on a white, dark-rimmed plate among cream pastriesRibbed glass Encore perfume bottle on white marble beside a sink, black patent heels, makeup and gold jewellery
Encore perfume with a round wooden cap on a mirrored shelf beside red tomatoes, a red heel and a silver necklace
Encore perfume in a white-lined black leather bag with sunglasses, lipstick and tangled white earphonesEncore perfume with a wooden cap nestled in ice in a silver metal bucket, with a white cloth draped over the rim
Encore perfume in a ribbed glass bottle with a round wooden cap on a white, dark-rimmed plate among cream pastries
Encore perfume with a round wooden cap on a mirrored shelf beside red tomatoes, a red heel and a silver necklace
Ribbed glass Encore perfume bottle on white marble beside a sink, black patent heels, makeup and gold jewellery
Encore perfume in a white-lined black leather bag with sunglasses, lipstick and tangled white earphones
Encore perfume with a wooden cap nestled in ice in a silver metal bucket, with a white cloth draped over the rim

Seasonal Spa Campaign

Creative Direction / Campaign Development / Art Direction / Graphic Design

Bio Cellular Restoration is a summer treatment campaign developed for a luxury hotel spa, focused on hydration and skin recovery during the Gulf summer. Water appears throughout the photography as a reference to hydration, supported by cosmeceutical-inspired graphics and treatment information.

Water pours over cupped hands above a blue-green tiled basin beneath white The Origin Spa & Wellness letteringWoman reclining on white towels in a tiled spa, with Bio Cellular Restoration text, white oval lines and The Origin logo
Overhead view of a woman in a tiled pool, with white treatment labels and The Origin Spa & Wellness wordmark
Close-up of a glossy facial treatment beneath The Origin wordmark and white Multi-Molecular Hydration Facial textThe Science of Summer Recovery in white type over a poolside metal tray with water and lemon on green stone
Water pours over cupped hands above a blue-green tiled basin beneath white The Origin Spa & Wellness lettering
Overhead view of a woman in a tiled pool, with white treatment labels and The Origin Spa & Wellness wordmark
Woman reclining on white towels in a tiled spa, with Bio Cellular Restoration text, white oval lines and The Origin logo
Close-up of a glossy facial treatment beneath The Origin wordmark and white Multi-Molecular Hydration Facial text
The Science of Summer Recovery in white type over a poolside metal tray with water and lemon on green stone

Contemporary Knitwear

Creative Direction / Campaign Development / Styling

The campaign presents knitwear through a contemporary fashion lens, combining direct-flash photography with structured compositions and sculptural interiors. Styling, setting and lighting create contrast around the softness and movement of the garments, establishing a consistent visual direction across the campaign.

Model in black holding a sheer red knit top on a hanger beside an ivory sofa and white panelled wallModel in an ivory sheer knit top and wide-leg trousers against white panelling, with Knits after dark text
Model in a red knit top and black trousers seated on a wood floor before an ornate white fireplace
Model in a pale pink knit top and wide-leg trousers, holding a small ivory handbag in a white-panelled doorwayModel in an ivory knit dress seated on a curved olive velvet sofa above a parquet floor, with editorial text
Model in black holding a sheer red knit top on a hanger beside an ivory sofa and white panelled wall
Model in a red knit top and black trousers seated on a wood floor before an ornate white fireplace
Model in an ivory sheer knit top and wide-leg trousers against white panelling, with Knits after dark text
Model in a pale pink knit top and wide-leg trousers, holding a small ivory handbag in a white-panelled doorway
Model in an ivory knit dress seated on a curved olive velvet sofa above a parquet floor, with editorial text
Chapter 07 — Logo Collection

Selected Marks

A collection of logos and typographic marks developed across brands, industries and visual styles.

Black sculptural logo above the Petit Plat name, centred on an ivory backgroundBlack Petit Plat logo centred on creased white paper, with small eatery details along the bottom
Ivory Aero Design House wordmark with looping lowercase letters on charcoal, above a furniture and lighting taglineIvory Aero Design House monogram joining lowercase a and e on charcoal, with Design House beneath
Ivory Margot Hérault monogram combining a script m and serif H on muted blue, with the name below leftIvory Margot Hérault wordmark over an oversized, cropped pale blue monogram on a muted blue background
Black Craved brush lettering with a fine underline and small serif text on an ivory backgroundBlack Craved brush lettering split across two lines over a pale, blurred kitchen scene with small text in opposite corners
Redo Studio logo with raised-effect lowercase serif lettering on grey, above white creative photography space textRedo Studio logo split into staggered lines of raised-effect serif lettering on pale yellow, with text in each corner
Ivory Riviera Beach wordmark beneath a line drawing of two deckchairs and a parasol on blue, flanked by Est 1997Ivory Riviera Beach wordmark and shell emblem over blue water, a speedboat and blurred foliage

Selected projects and campaigns are not displayed publicly due to client confidentiality and are available upon request.