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Identity Essentials
For new brands or businesses looking for a rebrand.
A tailored visual identity system covering the essential elements required for stable brand positioning.
- 01DiscoveryA call focused on your brand, goals, audience and vision.
- 02DirectionsThree distinct creative routes, developed and presented.
- 03RefinementThe chosen route is refined into a complete identity system.
Delivered within one week of choosing a direction.
- Primary LogoPDF & SVG
- MonogramPDF & SVG
- Colour PalettePrint & digital values
- TypographyType system & font files
- Brand BoardLogo, type, colour & moodboard in one document
- Logo ExtensionsSecondary marks & lockups
- Company ProfileA brand story document for partners, press & investors
- Custom IllustrationBespoke drawn elements
- Brand PatternRepeatable graphic system
Complete Brand Identity
For brands ready to build a distinct, recognisable presence.
A comprehensive brand identity system designed to support a brand from the first impression to long-term recognition.
- 01DiscoveryA discovery call focused on the brand, its goals, and vision.
- 02DirectionsThree creative directions are presented for review.
- 03RefinementThe selected direction is refined into a full brand identity system.
Once the logo is approved, the rest is delivered within two weeks.
- Full Logo SuitePrimary, secondary, monogram / icon
- Typography SystemCurated typefaces and usage rules
- Colour SystemPrimary and secondary values
- Brand StoryDefining the story, voice, and key ideas that shape how the brand is introduced and remembered.
- Visual LanguageImagery, styling, materials, and overall aesthetic of the brand.
- Internal Brand GuidelinesA comprehensive brand book covering narrative, identity, and implementation guidance.
- External Brand GuidelinesA technical document for suppliers, partners, and external collaborators.
- Packaging DirectionA packaging concept to define the look and feel before production.
- Company ProfileA brand story document for partners, press & investors.
- Brand PatternRepeatable graphic system
- Graphic ElementsBespoke icons, motifs, and supporting marks.
- Print MaterialsStationery, collateral, and physical touchpoints.
Content Strategy
For brands looking to elevate their photography and content.
A tailored framework shaping how a brand is presented across photography, videography, and visual storytelling.
- 01DiscoveryExploring the brand, its audience, and content requirements.
- 02DirectionEstablishing a clear creative direction across future content production.
- 03RefinementThe chosen direction is refined into a usable content framework.
Duration discussed individually based on project scope.
- Visual DirectionThe overall creative language defining how the brand should look and feel across content.
- Content ThemesThe core themes and categories guiding what the brand creates and communicates.
- Photography & Videography GuidelinesDirection for composition, lighting, styling, movement, editing, and overall visual production.
- Content ReferencesA curated collection of visual references supporting the creative direction and content production.
- Shot-by-Shot Reference SheetA structured breakdown of references for each shoot, with commentary on further exploration on set.
- Shoot PlanningSelection of photographers, studios, models, and other production requirements to match the creative direction.
- On-Set Creative DirectionPresence during the shoot, working alongside the photographer to ensure execution matches the concept.
Campaign Direction
For brands with a product or occasion ready to become a campaign.
A creative direction transforming a product, collection, or occasion into a complete campaign through concept, visual identity, storytelling, and production.
- 01DiscoveryShaping a central idea around the product, collection, or occasion.
- 02DirectionTranslating the idea into imagery, storytelling, and supporting assets.
- 03RefinementThe chosen direction is refined into a complete campaign ready for production.
Duration of the campaign, discussed individually.
- Campaign ConceptThe idea, the mechanism, and where it lives, including activation: how the campaign becomes tangible, from community engagement to a physical, walk-through experience.
- Campaign IdentityCampaign logo, colour story, material use, slogan, taglines, and supporting graphic elements.
- Campaign Videography ConceptThe creative idea and narrative direction for campaign videos.
- Campaign CollateralsSupporting materials across print and social formats, as the campaign requires.
- Photography & Videography GuidelinesA style document specifying lighting, atmosphere, and mood direction for the campaign’s visual production.
- Shot-by-Shot Reference SheetA structured breakdown of references for each shoot, with commentary on how the concept can be further explored on set.
- Campaign Video ScriptA shot-by-shot script for campaign video, sequencing shots, timing, and requirements.
- On-Set Creative DirectionPresence during the shoot, working alongside the photographer to ensure execution matches the concept.
- Packaging DirectionVisual concepts and mockups for packaging.
The initial consultation is complimentary and designed to understand your brand, goals and current priorities. Together, we’ll determine the most suitable scope of work and next steps.